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360° example: Developing implicit interest

360° example: Developing implicit interest

Heatmaps allow conclusions to be drawn about implicit knowledge. They will no longer be offered by YouTube as of January 1, 2020

Implicit knowledge can be tapped into in 360 ° videos. The basis is the hypothesis that objects that arouse interest are also brought into focus optically. These impressions can be visualized and interpreted using heat maps. As a consequence, topics that are interpreted as inquiries or needs can be deepened. (Note from January 01, 2020: This function has been deactivated on YouTube)

The virtual tour of the ALADIEN model apartment was viewed 345 times in the first 365 days. The total playback time is 25.5 hours (average: 4:25 minutes).
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